Midnight Madness Reinvented in Brome Lake!

From December 1st to 24th, Brome Lake merchants are getting together to offer an Advent calendar-style promotion.

You could win one of two gift certificates from the day’s featured store! Here are the two ways to participate:

        • Make an in-store purchase
        • Can’t make it to the store of the day? Post a positive comment on the day’s Facebook post for a chance to win one of the gift certificates.

Stay tuned! The identity of the featured merchant will be revealed each morning, and contest winners will be announced in the afternoon on the following day. 

Good luck and happy holidays!


December 1 - Antiquité Lebel objet
  • Get 30% off on everything in-store

Antiquité Lebel Objet is located in the village of Knowlton. This huge shop is a real Ali Baba’s cave! It offers a vast selection of artwork, jewellery, antiques and vintage objects. With prestigious canvases, bronzes, sculptures, furniture, lamps and kitchenware, there is something for every taste and budget!

December 2 - Smuggleebuffs
  • Get 15% off on everything in-store

Smuggleebuffs offers a wide range of arts and crafts supplies for both novices and professionals. They have everything for painting, sketching, crocheting, sewing, and even scrapbooking.

December 3 - Panissimo
  • 10% off pastries
  • Get a free baguette with the purchase of a local cheese

For your parties and gift ideas, let yourself be tempted by Panissimo’s delicious fruit and rum cakes, chocolate ganache tarts, cookies for Santa Claus, spice cakes, brand-new meat pies or their comforting breads.  Don’t forget the quiches, pastries, cheeses and local jams for your brunch!

December 4 - Bouquet de Knowlton
  • 20% off on cabarets and decorative napkins

Stop by the charming Bouquet de Knowlton boutique to choose freshly cut roses, a bouquet, a centrepiece or a pretty plant. The boutique also sells gift baskets, planters, scented soaps, decorative accessories, garden furniture, carpets and exclusive specialties.

December 5 - Camlen
  • 15% off all decor items* (excludes furniture and upholstery)

For 35 years, Camlen has been drawing on its vision and local expertise to create quality furniture at a fair price. You will also find accessories, decoration, lighting and a wide range of bedding.

December 6 - Windrush
  • Get 20% off on everything in-store

Windrush boasts a wonderful selection of sports and casual clothing for men and women. You’ll find many well-known brands of trend-setting, comfortable clothes designed for people who like to move, travel and play outdoors. Open 7 days a week.

December 7 - E-Townships
  • Get 10% off on everything in-store

E-Townships, a modern general store, stocks only products from local artists, producers and businesses, all in one convenient location in the heart of Knowlton village. Stop by their shop and get inspired: you won’t leave empty-handed!

December 8 - Virgin Hill Coffee
  • 2 for 1 on lattes

From lattes and espressos to bulk coffee and coffee-making accessories, Virgin Hill Coffee has it all! Take advantage of their drive-through service to make all your purchases safely in the comfort of your own car.

December 9 - Boulangerie Lace
  • 6 scones for $5 or 6 buns for $8

When you open the door of Boulangerie Lace, you are greeted by a delicious blend of sweet smells. With shelves filled with tempting pastries, breads, colourful cakes, local products and even works of art by local artists, you won’t know where to start!

December 10 - Hors-Cadre
  • 10% of the value of your purchase in Ô de Sève bottles (minimum purchase $25)

Located in the heart of the village of Knowlton, in a charming ancestral home, Hors-Cadre is a unique space for creation, exhibitions and sharing. For the holiday season, the gallery is transformed into a Christmas market with its traditional Exhibition of small masterpieces! Discover the immense talent of local artists and artisans while encouraging buying locally.

December 11 - Le Panier Champêtre
  • 40% off Christmas decorations
  • 25% off everything in-store (restrictions may apply)

Le Panier Champêtre offers “one of a kind” gift ideas for the whole family and all occasions: local and imported gourmet products and gift baskets for every budget. You will also find homemade fudge and chocolate, puzzles, Lang calendars, toys, candles, lotions, jewellery, accessories and so much more!

December 12 - Boutique Rococo
  • $10 to $25 on a selection of clothing

Boutique Rococo is a women’s clothing clearance shop with great finds at very reasonable prices. Samples of major European, Canadian and American brands are sold at 50% to 75% off, taxes included, all year round. You will always find something original to spoil yourself!

December 13 - Arts et antiquités - À la carte
  • In-store discounts on nearly everything!

Unsuspected treasures await at Arts et Antiquités – À la carte, a cooperative of antique dealers, artists and artisans. From works of art and antique furniture to glassware, lamps, jewellery, vintage objects and clothing, come and see the creations of Rhonda Cleave-Price, Susan Pepler, Pina Maku, Carolyn Smart and Anne Johnston as well as the finds of Aura Antiques, Brocante Casa SJD, Canary Cottage Antiques, Paul Antiques and Veronika’s Lounge.

December 14 - Brome Lake Books
  • 20% off books (except local authors and special orders)

Managed for the last 20 years by Danny McAuley and Lucy Hoblyn, the friendly and lively Brome Lake Books store offers a wide range of books in English, with some in French. It’s also the best place to buy the entire series of detective novels by Louise Penny featuring Inspector Gamache and the village of Knowlton, aka Three Pines!

December 15 - Brome Lake Ducks
  • 25% off the boneless duck roast with herbs

In Brome Lake, raising ducks is a century-old tradition that calls for a unique brand of expertise. For fans of this delicious poultry, known for its tender and tasty meat, a visit to the Brome Lake Ducks boutique is a must! You can fill your basket with duck breasts, confits, thighs, drumsticks, whole duck, sausages and pâtés, not to mention condiments.

December 16 - Chez moi chez toi
  • Buy one samosa, get one free!

Savour excellent Indian food the Chez Moi Chez Toi way: a culinary experience in an eclectic and relaxed setting right by the shores of Brome Lake! Feast on bhajis, samosas, butter chicken, Biryani duck, thalis and naan bread: all dishes are delicious!

December 17 - Domaine Jolivent
  • A free box of 6 homemade macarons with any purchase

The Domaine Jolivent has reinvented itself in response to the pandemic and is now offering delicious take-out meals and an exclusive gourmet boutique. You’ll find prepared meals, cheeses, breads, meats, local gourmet products and much more.

December 18 - Vignoble Léon Courville
  • Three bottles for the price of two (Cuvée collection)

The Léon Courville vineyard is located on an exceptional site overlooking the Brome Lake valley and offers breathtaking views. It is a place of dreams and contemplation. Its impressive selection of wines is renowned for its quality and many are offered at fine establishments across Quebec.

December 19 - Auberge Le Relais & Boutiverre
  • Auberge Le Relais : 15% discount on a bottle of wine with the purchase of a take-out meal!

Come and enjoy the delicious French-inspired cuisine of Restaurant-Bistro Le Relais. The take-out menu offers a great selection of burgers, salads, appetizers and other dishes featuring duck and fish. Open from Thursday to Sunday, with delivery on Saturdays and Sundays for $5.

  • Boutiverre : 30% discount on all blown glass decorations and Christmas gifts (lightings not included)

In her studio-shop, artist Caroline Couture will astonish you with her original—and environmentally friendly—blown-glass creations! With her training in traditional glass-working techniques, she blows, shapes, cuts and sandblasts recycled bottles to give them a second life and a new shape. She artfully transforms them into unique, modern pendant lights, bowls, decanters and drinking glasses. Drop by the shop to select one of these superb pieces—it’s sure to give your home an original accent or make a superb gift.

December 20 - Domenica Épicerie Fine
  • Get 20% off on everything in-store

Enter Domenica’s fine food shop and plunge into the heart of Italy! For deli meats, pickled vegetables, pasta, cheese and panettone carefully selected by the owner and imported directly from Italy, look no further.

December 21 - MA luminaires & Antiquités
  • Get 20% off on everything in-store (except on Christmas Village – Dept. 56)

MA luminaires & Antiquités is a pretty boutique newly arrived in Lac-Brome. It offers a good blend of antiques and contemporary lighting. While visiting the boutique, you will find unique antique items and furniture, works of art, jewellery, books, a few vintage pieces and beautiful lighting fixtures.

December 22 - La Vie Sucrée
  • Buy one Christmas ornament, get one for half price!

The Christmas spirit thrives all year round in the pretty gift shop La Vie Sucrée! Old-fashioned decorations, greeting cards, napkins, surprises for your Christmas stockings … you won’t leave with an empty basket. And you have to taste the homemade fudge! It’s impossible to resist!

December 23 - Belles choses
  • 15% off furniture
  • 20% off lighting

The owners of the charming Belles choses specialize in restoring and stripping antique furniture. In the shop, you will find beautiful antique furniture, lamps, crockery, glassware, art objects as well as creations by local artists and artisans.

December 24 - Star Café
  • Get 25% off on Christmas meals

Located in the heart of the Knowlton village, Star Café is a welcoming restaurant that offers a cuisine reflecting the region’s people and agricultural richness.